There have been many warriors of the third world war: the WWW war, amazingly there are 3 Ws in it. After Yahoo!! and Google battling for the internet supremacy, there are new players on the ground. Recently Johnson & Johnson bought an online parenting community, Maya’s Mom Another site, Kaboodle that combines shopping and social networking was sold to Hearst.

eBay bought the 2001 founded social bookmarking site- StumbleUpon from the founder Garret Camp. Around the same time Getty Images bought Pump Audio that helps independent musicians and music labels sell songs to movie studios, TV networks, and the like.

The free RSS feed management tools providing site FeedBurner was grabbed by the Google for a whopping $100 m. Google also bought the 8-year-old e-mail security and archiving service Postini in this year’s June.

Yahoo bought Zimbra’s Web-based e-mail and calendar software that had more than 6 million paid accounts by 2007. Facebook, earlier acquired by Yahoo, had purchased Parakey, an open source web operating system developed by the creator of the Firefox, Blake Ross.

All these deals were made in the tunes of hundreds of millions of dollars and the companies were sold for around 50 to 60 times their seed values. All in all a good year for these men of WWW, the third world.